The story
Raised in a cleaning family
Cleaning isn't an idea she picked up recently — it's a family trade. Her grandmother owned a cleaning business, and she grew up around it, learning what real work looked like before she was old enough to be paid for it.
She worked with that family business, then went on to clean for established companies in the local area. In those roles she worked directly with customers every day, and customers responded to her — to the care she took, and to the way she treated their homes.
She also performed quality inspection of cleaning work, which changed how she sees every room. Once you've been the person checking the work, you can't unsee the details that get missed.
The frustration came from the pace. She was expected to move through homes quickly to reach the next job, and she believed the homes deserved more. That frustration is the reason this company exists.